There are two audiences I focused on when creating this project. Children with disabilities that want a relatable book, and children who are unfamiliar with disabilities and the purpose of service dogs. I chose epilepsy, diabetes, and hearing impairment as my topics. These are disabilities that can be invisible to children with an untrained eye. Harold, Hattie and Hank familiarize children with these disabilities while teaching the importance of service dogs.
Each book in the series fits into a pocket on the matching service dog’s vest. The plush dog encourages children to read aloud to their service dog. This creates a dialogue about the topic. The vest each dog wears is the same color as the awareness ribbon for each disability. They are also reversible. The side with the pocket is the “working” side. Once the vest is flipped, a soft fleece side is revealed. This is the “off duty side”. This starts a conversation about why working dogs cannot be approached in the same way as a non-working dog.
The incredible seizure detection dog.
The amazing blood sugar detection dog.
The unstoppable hearing aid dog.
The Berry Patch
The Berry Patch is a thirty-six page children's book available on Amazon worldwide. I worked with a local author, Elise Puckett, to bring her adventure story to life. In my illustrations I focused on portraying the whimsical nature of the book as seen through the eyes of a child. Each page offers enough detail that something new is discovered even after reading the book again and again.
As "The Berry Patch" opens, the first scene features the two main characters (Scout and Kit) playing in their attic that they have transformed into a playhouse.
Pawse Therapy Dog App
This app was a project I completed with three other members. The app is designed to aid Virginia Tech students in finding a therapy dog to lessen their stress. After logging in, students are prompted to answer three questions that will generate three recommended dogs with their locations. In this portion of the app I created the illustrations that coincide with the questions.
I turned all the dogs in the app into gifs. This adds an extra animated element to the app. Students are using this app to find stress relief, so my group wanted to make it joyful and simplistic, yet professional and polished.
Meet the Therapy Dogs
Once in the app the first screen is a map that highlights the users location and where any therapy dog affiliated with Pawse is located. After clicking on a paw print icon, one of two screens will appear. If there are several dogs together, the event is called a puppy playdate. Here students can interact with multiple dogs. If there is only one dog in a location, the profile of the dog is brought to the main screen. Here the user can see that Theodore is a large male Standard Collie before they meet him. This helps students find dogs that they are most interested in.
After sending questions to several students, we compiled the data into an affinity diagram. By categorizing the feedback, we were able to create an app with the features students deemed most important.
Before creating the screens in illustrator, we plugged our sketches into an app called Prototype to see if the app flowed smoothly. Here we gathered information on how users naturally moved through the app.
This was a project emphasizing hand lettering skills. The exterior of the card reads "Treat yourself this Christmas." The card opens up to an over-indulged Santa Claus.
These are the words I live by.
Butterfly Wall in "Winged" Exhibit
This project was completed as a part of my Environmental Graphic Design class. The prompt was to create an exhibit that showcased six Cornell cases including different species of insects. The lobby of Cowgil Hall provided a unique challenge as many of the walls were covered in wooden slats. The portion of the project that I independently worked on was creating the large-scale butterfly images that acted as a background and showcased the depth the slats created.
The goal of the exhibit was to highlight the beauty of insects while informing the audience of the rapid and generally unnoticed decline of insects.
An informational false wall welcomed visitors as they entered the lobby. It highlighted what the exhibit was about and gave a "thank you" to the entomologists that loaned us the bug specimens.
Cornell Cases in Front of Butterfly and Signs
When choosing the two butterflies to use on the walls, I chose the Common Buckeye butterfly and the Blue Morpho butterfly. The Common Buckeye can be found in Virginia and the Blue Morpho is typically found in Central and South America. Choosing a local and exotic butterfly highlighted the broad range of the species.
Close-Up of Butterfly and Moth Cornell Case
These cases were the source of inspiration for the exhibit. We met with entomologists on campus twice to choose cases and learn about the expansive insect collection at Virginia Tech. These full color insects contrasted the otherwise black and white exhibit design beautifully.
Cornell Cases in Front of Wall Design
The cases on the table coincided with the insects displayed on the black and white signs. Due to the fragile nature of the insects, the cases had to lay flat. The signs allowed viewer to know which insects were in the cases before walking to the table.
To hang the butterflies, I set up my file so that the strips of paper that create the image would be slightly larger than the space between the wooden slats. This made putting up and taking down the exhibit much easier. I did not need to use tape or any other hanging devices to hold the pieces of paper in. Since they were larger than the space between the slats, the paper held itself up because it was wedged into the space.
Fitbit Advertising Campaign
Fitbit Advertising Campaign
This campaign features two magazine ads, a poster, an ambient ad, and an online gif. In order to highlight the versatility of Fitbit for all types of activity, three less common sports are showcased. In these ads the Fitbit becomes the necessary component for each athlete. This shows that Fitbit can be effortlessly incorporated into any lifestyle by offering several features to push customers to new levels of fitness.
The magazine ads are created to fit the media dimensions of Men's and Women's Health magazines. The headline highlights how Fitbit is a great training partner and lists features the device has to offer.
Second Magazine Ad
This ad appeals to the audience outdoors. The large scale climber is attention-grabbing while still pushing the same concept that the poster offers.
This gif is created to be used on the Instagram Fitbit page and as Instagram sponsored ads. Fitbit has a following of over 520K on Instagram and #fitbit has been used 3,356,445 times. These statistics show that Instagram is a highly effective platform to reach new customers.
Chili Challenge Event
Chili Challenge is an event that Virginia Tech holds each year. I was assigned the 27th annual Chili Challenge event. I designed a set of five pepper icons that personified each type of pepper. From left to right, the peppers have increasing Scoville heat units on the Scoville Scale (scale that measures the spice/heat level in peppers).
Collegiate Times reported that "more than 300 students signed up this year, and the website had to shut down because there were no more open spots for competitors."
T-Shirts were awarded to students that ate their entire bowl of chili.